Case study · Multi-brand e-commerce

Chapeau Egypt

A multi-brand online retailer for beauty, personal care and fashion, with a bilingual storefront and a full e-commerce flow.

Industry
Beauty, care & fashion retail
Platform
WordPress + Elementor
Language
English + Arabic
Type
Multi-brand e-commerce (EGP)
Overview

The project

Chapeau Egypt sells cosmetics, hair and skin care, and apparel across several brands, including Astra, Ophelia, Reebok, Tstyline, FILA and Jacques Bogart & Ted Lapidus. The site organizes the catalog by brand and keeps the path to purchase short.

Scope

What I built

01

Multi-brand structure

An Our Brands section brings every brand into one storefront.

02

Shopping flow

Add to cart, quick view, cart counter, sold-out labels and option selection for variable products.

03

Customer accounts

Login, registration and password recovery.

04

Language switcher

Visitors switch between English and Arabic from the header.

05

Promotions

A discount banner and a best-sellers section highlight what to buy first.

06

Proof and contact

A customer opinions section, WhatsApp, phone and email, social links and payment icons.

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