Case study · Brand storefront
ASTRA by Chapeau
A dedicated storefront for the ASTRA makeup brand inside the Chapeau Egypt site.
Industry
Cosmetics
Platform
WordPress + WooCommerce
Language
English + Arabic
Type
Brand storefront (EGP)
Overview
The project
The ASTRA section presents the brand’s makeup range, described as crafted with Italian quality and artistry, in its own shop with categories for eyes, face, lips and nails.
Scope
What I built
01
Category navigation
Products are grouped into Eyes, Face, Lips and Nails.
02
Product variants
Shade and color options for products such as mascaras, blushers and palettes.
03
Sale pricing
Original and discounted prices are shown together.
04
Stock states
Sold-out products are clearly labeled.
05
Shopping flow
Search, quick view, add to cart, cart and My Account.
06
Social and contact
Facebook, Instagram and TikTok links, with WhatsApp and phone contact.
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